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Empowering Partnerships, Maximizing Potential.

Planted Equity is a capital group with the mission to acquire, nurture, and scale companies that align with our core values of innovation, sustainability, and long-term growth

Simplifying
the Complex 

The first step is to learn your business inside and out and align with current mission, vision and values.

Support or Acquisition Roadmap

Great Is More Than the
Sum of Its Parts

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Workflow That
Just Works

Secondly, our team will determine how we can more effectively streamline current operations through process and policy development.

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All-In-One
Toolkit

Once everything from HR, Payroll, to Strategic Direction and Sales is under control, we will focus on scaling current business to increase sustainable top line revenue.

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Planted Equity

Fair & Ethical Practices

We believe strong roots come from fair deals. Our acquisitions prioritize transparency, respect for legacy, and sustainable practices that benefit founders, teams, and the land.

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AI & Software Utilization

With the Right Software,
Great Things Can Happen

We invest not just in companies—but in better systems. By integrating the right tech, we unlock hidden value, increase efficiency, and modernize operations for long-term growth.

They didn’t just acquire us—they invested in our people, our systems, and our future.

Elle Jansen
CEO & Founder

They respected our legacy and brought in real tools to grow. Couldn’t have asked for a better partner

Suzan Li
Marketing Manager

From the start, Planted Equity impressed us with their transparency and unwavering focus on partnership. Their approach feels personal and deeply invested in our success.

Pete Adams

Managing Director

Testimonials

What Our Clients Are Saying

Industry Standard

Trusted by Experts

A Better Way to Work

Respected by owners, advisors, and operators alike.
Our team combines decades of financial and operational expertise. We earn trust by delivering results that honor the integrity of the work and elevate those behind it.

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